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Saturday, March 9 • 12:30pm - 1:30pm
Deadliest Catch's Twitter for Tough Guys

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Social media is a pervasive part of our lives – from how we connect with our family & friends to how we consume media. But is it for everyone? How about the macho, foul-mouthed crab fisherman who spend months in the frigid waters off the coast of Alaska?
This panel, featuring captains from the popular Discovery Channel series “Deadliest Catch,” will look at the role of social media in the success and sustainability of the show. Whether creating special editions of shows in three days featuring fan commentary, adding live Tweets to premieres of the series’ “After the Catch” companion show or engaging with audiences across social media year-round, “Deadliest Catch” is the perfect example of how a social strategy can evolve with a nonfiction TV series and its real-world talent.
Captains Sig, Johnathan and Keith will open up about their social media evolution – from naysayers to addicts – and how they directly engage with fans.
View official listing on sxsw.com

avatar for Keith Colburn

Keith Colburn

Captain, F/V Wizard & Star of Discovery Channel’s “Deadliest Catch”Discovery ChannelAt the age of 22, Keith left behind his life as a Lake Tahoe ski bum to seek his fortune up north. He jumped on a plane with his best friend and landed in Kodiak, Alaska with no experience, a... Read More →
avatar for Sig Hansen

Sig Hansen

Captain, F/V Northwestern & Star of Discovery Channel’s “Deadliest Catch”Discovery ChannelThe son of a Norwegian fisherman, Sig began fishing at age 14. His father came from a long line of fishermen and was one of the first to develop the King Crab industry in Alaska. While... Read More →
avatar for Johnathan Hillstrand

Johnathan Hillstrand

Captain, F/V Time Bandit & Star of Discovery Channel’s "Deadliest Catch"Discovery ChannelWith the self-confidence of a leader and the heart of a teddy bear, Johnathan Hillstrand runs a generally happy boat -- and a very tight ship. With the dangers posed by the Bering Sea, the safety... Read More →
avatar for Josh Weinberg

Josh Weinberg

VP of Integrated Content & Break Strategy, Discovery ChannelDiscovery CommunicationsJoshua Weinberg is Vice President of Integrated Content Strategy, Innovation and Execution for Discovery. Weinberg conceives and directs partnerships between advertisers and Discovery content, spearheading... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Hyatt Regency Austin, Texas Ballroom 1-4

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