STOP THE MADNESS! The Patient Experience is overwhelmed with websites, commercials, brochures, support groups, mobile apps, chachkas, and other information sources - and all with no other point than often just saying... ME TOO! All promising patient adherence, better wellness, and of course - increased sales for the company putting out the interaction. "Mobile First" was supposed to solve this problem of too much, but somewhere along the way we lost sight of the most important aspect of this strategy -the Patient! In "Its Patient First - Not Mobile First" we'll debate the do's and don'ts of designing for the mobile patient experience and what the "Top 5" best practices are based on hundreds of interviews and observational research hours with the patients themselves, their caregivers, and HCPs - what their natural mobile behaviors are as it relates to health management, their needs are, and the role of context in what we have permission to deliver on these ever so important devices.
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