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Sunday, March 10 • 12:30pm - 1:30pm
Physical Products & the New Distribution Model

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The old model of brand building and product distribution of physical goods has changed. No longer do you need to introduce via traditional media channels (commercials, trade press, long lead placements in magazines) or physical space in a showroom. As social channels become more and more efficient, creators can connect directly with their consumers in new ways. From here, commerce can occur and word-of-mouth can grow a brand quickly without tons of media spend. This conversation will showcase entrepreneurs who make physical, tangible goods yet have used the internet in novel ways -- through content, social media, and innovative new business models -- to create new, successful brands from scratch.
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avatar for Abe Burmeister

Abe Burmeister

Co-Founder, OutlierOutlier IncorporatedAbe Burmeister in the founder and CEO of Outlier Inc. Launched in 2008, Outlier uses high tech fabrics and innovative cuts to bring traditional menswear into the world of 21st century performance. Prior to Outlier he co-founded One Infinity an... Read More →
avatar for Erica Cerulo

Erica Cerulo

Co-founder & PresOf a KindErica Cerulo is the co-founder and president of Of a Kind, a site that promotes emerging fashion designers through a combination of content and commerce. She has a B.A. from the University of Chicago—where she met her business partner Claire Mazur. Prior... Read More →
avatar for David Lange

David Lange

Brand Mgr Cultural EngineerAIAIAIDavid Lange is Brand Manager for the TMA-1 line at AIAIAI, an audio design company dedicated to developing high quality audio products for everyday use. He is responsible for all communication and marketing in both CE/MI and lifestyle segments. He... Read More →
avatar for Colin Nagy

Colin Nagy

Exec Dir of Earned MediaThe Barbarian GroupColin Nagy is Executive Director of Media at The Barbarian Group. In this role, he leads a team that provides client counsel at the intersection of creativity, public relations, social media and emerging platforms.   Before becoming a Barbarian... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 12AB

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