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Tuesday, March 12 • 3:30pm - 6:00pm
How to Get Fans to Spread Your Message

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RSVP Required - Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This workshop explains the implementation of this type of program, walking attendees through step-by-step instructions on how to create, customize, execute and measure the program. Instructors will review best practices of large and small brands that have harnessed the power and voice of fans and advocates in social media.
Prior to the start of the session, attendees will fill out a questionnaire, where the responses will serve as a guide for a breakout portion with smaller groups with like-minded goals for more intimate and personalized discussions around implementing Brand Amplification Programs.
A reasonable understanding of the following topics: marketing, digital marketing, PR, customer experience and social media. A willingness to participate, share and learn. The ideal participant will work for an a brand, agency or association and have responsibility for at least one of the following areas: marketing, PR, social media, community, CRM, customer experience, membership, ecommerce, etc.
What to Bring:
A laptop, smartphone and/or tablet should do the trick!
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

avatar for Kenny Lee

Kenny Lee

Sr Dir Solutions MktgDynamic SignalKenny Lee is the Senior Director of Solutions Marketing at Dynamic Signal, a leading social marketing cloud company that helps brands build direct relationships with their audiences. Prior to Dynamic Signal, Kenny consulted for various start-ups... Read More →
avatar for Ajay Ramachandran

Ajay Ramachandran

CMODynamic SignalAjay Ramachandran is the Chief Marketing & Product Officer at Dynamic Signal. Ajay is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media start-ups & agencies.
avatar for Harry Spitzer

Harry Spitzer

Mktg AnalystDynamic SignalWhile Harry's professional marketing and social media experience is limited, he has lived and breathed the both of them since a very young age. Like, 13. He has experience motivating and engaging audiences via his experiences writing and acting in theater... Read More →

Tuesday March 12, 2013 3:30pm - 6:00pm CDT
AT&T Conference Center, Classroom 204

Attendees (0)