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Tuesday, March 12 • 3:30pm - 4:30pm
Customer Support Gets Augmented

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Augmentation. It’s not just for plastic surgery anymore. Today, companies are exploring the world of augmented reality for customer support, partnering with mobile devices to give computers, printers and other devices much more than just a face lift. A technology most commonly used for larger-than-life computer games and football plays, augmented reality now has a business case in the mobile space for technical support and repair. HP is the first computing vendor to use mobile augmented reality (MAR) in this realm – delivering a whole new support experience that is not only techie, geeky cool, but also helps to solve the most particular of printer problems. But MAR has its quirks, too. This panel will explore the idiosyncrasies of using MAR for tech support from the perspective of a company that knows all too well the challenges of running a business while also providing stellar support. From branding to improving the customer experience, companies both large and small will benefit. Sponsored by Hewlett Packard.
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avatar for Wendy Farrell

Wendy Farrell

Mgr, Content SolutionsLionbridgeFor the last 8 years, Wendy Farrell has led Lionbridge's Content Solutions team in defining interactive solutions for global companies. Wendy has helped clients such as HP, Microsoft, Cisco, Motorola, General Motors and many others design, develop... Read More →
avatar for John Havens

John Havens

FounderThe H(app)athon ProjectI'm the Founder of the H(app)athon Project, contributing writer for Mashable, author, and consultant.
avatar for Fulvio Marfoni

Fulvio Marfoni

Content & Localisation Strategies Online SupportHewlett-PackardContent, Localization and Mobile strategist, Fulvio helped to chart the course for HP's Customer Support web presence from the beginning.

Tuesday March 12, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Ballroom BC

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