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Friday, March 8 • 3:30pm - 4:30pm
Enterprise Invades the Apps Playground

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Long a stronghold for consumer-friendly photo apps, games, and renegade business apps, the app stores of today are in for a major renovation as enterprise-class comes into its own. Think of the opportunity – according to Gartner, enterprise apps will generate nearly $40 billion in sales for developers by 2016.
It’s clear that enterprise mobility is rapidly gaining ground. But it's still a really challenging experience for most developers due to the technical complexity and expensive delivery models for most enterprise mobile platforms. Add to that the rapidly evolving nature of mobile technologies and you can see why most approach with trepidation.
But this is changing - beautiful, scalable, and affordable opportunities to build, test, and monetize are coming to the enterprise space. Will developers follow suit? And, if they do, are companies really ready for it?
View official listing on sxsw.com

Speakers
avatar for John Arrow

John Arrow

Founder & Chairman of the Board | Mutual Mobile | John Arrow, Founder & Chairman of the Board John Arrow is a veteran of entrepreneurship with a passion for harnessing disruptive and emerging technologies. His ability to combine market vision with methodical execution has propelled Mutual Mobile, Inc. to become the world’s largest mobile consulting company.
avatar for Matt Carrier

Matt Carrier

Sr Dir, Mobile Strategy & Solutions | SAP | Matt Carrier is sr. director of strategy and solution management for SAP’s mobile team. In this role, he is responsible for driving strategic market development projects, product strategy and business planning for the mobile division. Matt has worked in mobile since its inception, and boasts fifteen years of experience helping enterprises worldwide deliver innovative mobile solutions for their... Read More →
avatar for Eric Lai

Eric Lai

Tech Blogger | Avaya | Tech journo/blogger for more than a decade and a half; watching enterprise mobility for the last several years, now also blogging/tweeting about unified communications.


Friday March 8, 2013 3:30pm - 4:30pm
Four Seasons, San Jacinto Ballroom 98 San Jacinto Blvd

Attendees (8)