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Friday, March 8 • 9:30am - 10:30am
OMMA: Is Mobile Really a Branding Vehicle?

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We live in a constantly connected world, where people move seamlessly between multiple devices, and the definition of mobile is evolving beyond a set of devices. This always-on lifestyle provides an additional set of signals about user context and intent that are game-changing for marketers. Beyond "Hyperlocal" or "SoLoMo", it is really about capturing the right context and understanding what people want and need to do at different touchpoints. Google's Tim Reis, will explore how mobile can be rethought within wholly new and rich contexts, and how marketers can leverage these to make meaningful connections with their customers.
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Speakers
TK

Tim Kraus

Senior Interactive Marketing Manager | Quizno's
avatar for Rich Lesperance

Rich Lesperance

Head of Digital Wallet / Emerging Media | Walgreens | Rich Lesperance leads the Digital Wallet & Rewards group for Walgreens. He’s focused on connecting online & mobile customers to their >8,000 Walgreens locations across the country. His work and passion lies in blurring the lines between social media and traditional branding, between ecommerce and in-store point of sale, and between great marketing and great web product development. After... Read More →
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Dennis Maloney

VP of Multi-media Marketing | Dominos
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Tim Reis

Head of Mobile & Social Solutions | Google


Friday March 8, 2013 9:30am - 10:30am
AT&T Conference Center, Salon C 1900 University Ave

Attendees (18)