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Wednesday, March 13 • 11:00am - 12:51pm
Muscle Shoals

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Located alongside the Tennessee River, Muscle Shoals, Alabama is the unlikely breeding ground for some of America's most creative and defiant music. The music of Muscle Shoals changed the world and sold millions of copies. At its heart is Rick Hall who founded FAME Studios. Overcoming poverty and personal tragedy, he brought black and white together in Alabama's cauldron of racial hostility to create music for the generations while giving birth to the Muscle Shoals Sound and The Swampers. Mick Jagger, Keith Richards, Percy Sledge, Gregg Allman, Clarence Carter, Alicia Keys, Bono, and others bear witness to Muscle Shoals' magnetism, mystery, and why it remains influential.View official listing on sxsw.com

Wednesday March 13, 2013 11:00am - 12:51pm
Paramount Theatre 713 Congress Ave., Austin, TX 78701

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