Once upon a time, terrestrial radio was the only game in town and they do not pay performance royalties. With the advent of online and satellite services, we’ve amassed a patchwork of legacy policies that create a complex system of royalties. Ultimately, media companies (both traditional and digital), record labels and artists are working toward a common goal: maximum distribution and revenue. But the current royalty discrepancy has created a rift as media companies fight to for the right to deploy cool and innovative distribution methods, without picking up heavy costs. Consider solutions that benefit all parties.
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