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Sunday, March 10 • 11:00am - 12:00pm
Mentor Session: Dave Cirilli

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Thanks to growing accessibility to information and the ability to connect through technology, entrepreneurs have more access to reporters and media influencers than ever. And while this is great news for start-ups and small businesses, easy access means even more competition for media coverage. In this mentor session, veteran publicist Dave Cirilli will share his top-line strategies for getting your company covered in the press. In your 7-minute one-on-one discussion, Dave will give you insider tips on media strategies, including: How to approach members of the press, the difference between an exclusive and an embargo, and when you should (or shouldn't) write press release, all while focusing on how to target the right reporter for you story. These invaluable and essential PR tips will give you the tools you need to hone a media strategy and grow your business.  http://mentor.sxsw.com/mentors/5
View official listing on sxsw.com

avatar for David Cirilli

David Cirilli

Sr Dir of CommunicationsRally.orgDave Cirilli is the Senior Director of Communications for Rally.org, an online storytelling platform designed to empower technical and non-technical users to fundraise and build awareness on a large scale for causes that matter. To date, Rally.org... Read More →

Sunday March 10, 2013 11:00am - 12:00pm
Hilton Garden Inn, 10th Floor Atrium 500 N IH 35