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Saturday, March 9 • 12:30pm - 12:45pm
Your Destiny in the Digital Age: Who's in Control?

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In the march to a more connected world, technology increasingly helps us to manage our day-to-day lives in more ways. Our behavior is tracked with sensors on smart devices; our social posts and tweets are mined for insight by marketers, our online actions are monitored and our location is logged where ever we go. This personal information plays a key role in driving the Big Data revolution. The race for better algorithms to predict our next move and the products we’d like to buy is on allowing marketers to create the digital impulse buy. Facebook prompts us to wish a friend happy birthday, perhaps re-starting a relationship long forgotten and creating the impulse interaction. Is this a passive innocuous helping hand or does it move us towards a state of assisted living, removing our ability to define the outcome of our own lives? How many of the actions we take are purely our will and how many have been the result of a guiding force?
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avatar for Ben Essen

Ben Essen

Head of PlanningirisBen heads up the Planning & Strategy team at London-based creative innovation network, iris. He works with clients including Philips and MINI at the intersection of culture, technology and communications. With a background in philosophy, Ben has an interest in... Read More →

Saturday March 9, 2013 12:30pm - 12:45pm CST
Hilton Austin Downtown, Room 616AB

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