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Saturday, March 9 • 11:00am - 12:00pm
Mobile Saturday: Loyalty in the Pocket

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Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world:
The Social, Local, Mobile revolution has changed the expectations of your customers. Earning their business isn’t as easy as it used to be. You have amazing opportunities to reach them any time and any place, but they will be more fickle about how you talk to them. Treat them wrong and they will tune you out. Treat them right and they will become your biggest cheerleaders. We’ll dive in and discuss how delivering amazing experiences will help keep your brand always near and dear.
Sponsored by Urban Airship.
View official listing on sxsw.com

avatar for Michael Griffith

Michael Griffith

Dir, User ExperienceBottle Rocket AppsMichael Griffith's philosophy is simple, "All I want to do is work with cool people and build cool stuff." Brands live in the minds of the beholder and are shaped through interaction. Michael builds brand experiences in the mobile space.
avatar for Brent Hieggelke

Brent Hieggelke

CMOUrban AirshipBrent Hieggelke is the CMO of Urban Airship, which helps the world's top brands grow mobile engagement through push notifications, and in-app purchases and subscriptions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive... Read More →
avatar for Dana Kruse

Dana Kruse

Category Mgr - MobileStarbucksDana Kruse leads Starbucks’ mobile products and platforms team, and manages the Starbucks portfolio of mobile applications. She is responsible for leading mobile innovation for Starbucks customers by delivering on customer desires through the lens of... Read More →
avatar for Tina Prause

Tina Prause

Sr Dir, Mobile ProductsWorld Wrestling EntertainmentTina leads mobile for World Wrestling Entertainment. She brings with her six years of experience in mobile - developing mobile products and crafting business strategies across multiple brands and platforms, including mobile web sites... Read More →

Saturday March 9, 2013 11:00am - 12:00pm CST
Wanderlust, Wanderlust

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