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Monday, March 11 • 5:00pm - 6:00pm
Listening & Leveraging in the Fashion Community

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Fashion and lifestyle brands have quickly assimilated social media's online culture by listening to and leveraging audience behavior to create environments that feel quintessentially branded yet personable and fresh.
Moderated by Bergdorf Goodman, this panel will speak with three of the fashion industry's most dynamic and personable names. We will examine how these forces created strong digital personalities that not only listen to their audience but use their social relationships to create more responsive environments online.
View official listing on sxsw.com

Speakers
EB

Erika Bearman

SVP of Global Communications for Oscar de la Renta, LLCOscar de la Renta
avatar for Cannon Hodge

Cannon Hodge

Mgr, Social MediaBergdorf GoodmanCannon Hodge has held the position of Social Media Manager at Bergdorf Goodman since 2009. In her role, Ms Hodge manages all social media platforms, including 5th/58th - the Bergdorf Goodman blog, Facebook, @bergdorfs, The Swipe - the Bergdorf Goodman... Read More →
avatar for John Jannuzzi

John Jannuzzi

Contributing Digital EditorLucky MagazineJohn Jannuzzi is a digital editor at Lucky Magazine in New York City. Previously, he held positions in digital marketing at Kate Spade New York and Starworks Group with a heavy focus in social media. Currently, he oversees strategies on Lucky's... Read More →
avatar for Aliza Licht

Aliza Licht

SVP, Global CommunicationsDonna Karan InternationalAliza Licht is the SVP of Global Communications at Donna Karan International. In addition to her traditional global public relations responsibilities, Licht spearheads the company's award winning social media efforts through DKNY... Read More →



Monday March 11, 2013 5:00pm - 6:00pm
Hyatt Regency Austin, Texas Ballroom 1-4 208 Barton Springs Rd

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