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Sunday, March 10 • 9:30am - 10:30am
Data, Storytelling and Breaking Through the Noise

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Every minute, three days worth of content is uploaded to YouTube. Every four seconds, a New York Times story is tweeted or shared. With information overload, how does your brand break through the noise? How do you earn trust in a fragmented 24/7 media world? Storytelling can reset legacy brands, launch unknown brands and reach consumers in ways that go beyond the noise. Unfortunately, most brands will suck at storytelling because they won't do what good storytelling requires. Stories have conflict and villains, winners and losers. They have personality and flaws, great highs and severe lows. And today, stories are supported and in some cases driven by data. Whether your brand is B2C or B2B, data can help shape the story you want to tell.
Our panel will explore how data driven stories can have significant impact for connecting with the audiences you want to reach. You will learn how to ensure that your stories resonate beyond the marketing team and engage people on an emotional level.
View official listing on sxsw.com


Benjamin Clark

Managing DirectorBully Pulpit Interactive

Alison Eyles-Owen

EVP Marketing Communications WorldwideHill and Knowlton Strategies LLC DBA Hill+Knowlton Strategies
avatar for Gary Goldhammer

Gary Goldhammer

Senior Vice PresidentH+K StrategiesGary Goldhammer is a digital communications strategist with more than 21 years of experience in online marketing, advertising, public relations, public affairs and journalism. He has built and led regional/global teams, creating innovative best-in-class... Read More →
avatar for Dustee Jenkins

Dustee Jenkins

Vice President, Public RelationsTarget Corporation@DusteeJenkins @ABullseyeView
avatar for Jon Steinberg

Jon Steinberg


Sunday March 10, 2013 9:30am - 10:30am CDT
Wanderlust, Wanderlust

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