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Sunday, March 10 • 11:00am - 12:00pm
Who Run the (Internet) World: Women

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Think pink is the way to market to girls? Think again. Women and the teen girls they were know the power of their affections when it comes to entertainment, the internet, and the attention economy -- and yet they're primarily focused on making new friends and telling each other stories. Creating space for girls and women to support each other is more difficult than telling women how to aspire to be perfect but in the digital and social world the status quo isn't flying -- and shouldn't. Marketing to women isn't just marketing to girls or mothers, so why do so many campaigns pigeonhole women into those two categories? How do you talk to an audience that primarily wants to talk to each other? Why is the greater Internet dismissive of the power of girls and women?
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avatar for Ann Glenn

Ann Glenn

Dir Social MediaSony Pictures InteractiveAnn Glenn has 15 years of experience in digital marketing production with a specialization in social media and community management. She currently oversees social media for Sony Pictures Interactive, including the movie, home entertainment... Read More →
avatar for Rae Votta

Rae Votta

ConsultantRae Votta is obsessed with obsession. She has her Masters in the linguistics of fan communities from the University of Georgia and has applied that degree to her work in the digital and entertainment industries. She has managed some combination of social media, blogging... Read More →
avatar for Megan Westerby

Megan Westerby

Vice President of Marketing at Collective Digital StudioThe CollectiveMegan Westerby, Vice President of Marketing for the Collective Digital Studio, is an expert in social media strategy, online branding, marketing and new media storytelling. As Social Media Senior Coordinator at... Read More →
avatar for Jenna Wortham

Jenna Wortham

ReporterThe New York Times

Jill Wortham

ReporterThe New York Times

Sunday March 10, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol EFGH

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