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Saturday, March 9 • 9:30am - 10:30am
You Suck, Cleantech: How Design Can Help

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Cleantech is dead. Investors have dropped out and entrepreneurs are more interested in making apps. What happened? Why didn't the same spirit and capital that created the internet grow renewable energy and other "clean technologies" to scale? With 93% of the world's fuel supply still coming from burning stuff we dig out of the ground - it's a question that matters. So what do we do now?
David Merkoski, the former Executive Creative Director of frog design and current Chief Designer at Greenstart, has a plan to "bring sexy back" to cleantech by ultimately using design (service, product, brand and business) to fight climate change and blow apart our energy constraints. Join him for a look back at the mistakes made in the cleantech design track record, and leave with a vision of how we can design a cleaner world. Long live clean tech.
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avatar for David Merkoski

David Merkoski

Partner & Chief DesignerGreenstartDavid Merkoski is one of the world’s leading UX and Brand designers. As a partner and Chief Design Officer at Greenstart, David is a central architect of the Startup Design™ methodology and the leader of the Product and Brand practices. David... Read More →

Saturday March 9, 2013 9:30am - 10:30am CST
Austin Convention Center, Ballroom BC

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