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Sunday, March 10 • 5:00pm - 6:00pm
Zombies, Run! Transforming Fitness, Games & Story

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Everyone wants to be fitter. The trouble is making yourself exercise.
Some systems use 'gamification' to turn exercise into points, and set targets and 'win' conditions. Zombies, Run! takes a different approach. We combine gameplay and storytelling to make an audio adventure with one way to escape from the zombies: run.
The game is out on iPhone, Android and Windows Phone. It's one of the highest grossing and most successful smartphone fitness apps ever. We spent nothing on marketing or advertising, the IP is brand new, and we raised our funding Kickstarter.
In this talk, we'll explain why we think it works so well, thanks to: the motivational power of immersive storytelling where you can't wait to hear the next instalment; our focus on hands-free gameplay; ensuring playability by all ability levels; the high quality story by an award-winning novelist; and excellent sound design and engineering.
We think this might be the future of fitness gaming.
View official listing on sxsw.com

avatar for Naomi Alderman

Naomi Alderman

WriterZombies Run!Naomi Alderman is an award-winning novelist, a journalist and games designer and writer. Her novels have been published in 12 languages, and Little, Brown will publish her latest, The Liars' Gospel, on 11th March 2013. She broadcasts frequently on BBC Radio 4 and... Read More →
avatar for Adrian Hon

Adrian Hon

CEOSix to StartAdrian Hon is co-founder and CEO at Six to Start, specialising in gamelike stories and story-like games for the web, mobile, and real world, the latest being the international bestseller, "Zombies, Run!" Clients have included Disney, the BBC, Channel 4, and Penguin... Read More →
avatar for Alex Macmillan

Alex Macmillan

Lead DeveloperSix to StartAlex is an Electronics and Computer Science graduate, multitool-carrying technician, and the Lead Developer of Zombies, Run! at Six to Start.
avatar for Matt Wieteska

Matt Wieteska

Sound DirectorSix to StartMatt is works at Six to Start, where he is the sound director on Zombies, Run! and the writer of the game's popular "Radio Abel" segments. He is an award-winning poet and playwright, an enthusiastic amateur poker player, and a lover of fine ale.

Sunday March 10, 2013 5:00pm - 6:00pm CDT
Palmer Events Center, Room 4-5

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