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Monday, March 11 • 3:30pm - 6:00pm
Storytelling: The Next Wave of Engagement

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RSVP Required - Social Media is evolving and storytelling is going to be next great tool to engage customers. Not sure you know what we mean?
Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not.
Are you telling the right brand story?
This hands-on session will help you:
· Identify the genre or type of story that you want to tell
· Develop a monthly story arc in your content calendar
· Create compelling, interesting characters your customers will want to engage
· Invite your customers to be in your story
· Frame your story within the Facebook Timeline layout
Attendees will gain skills in storytelling techniques and a framework for developing a monthly content calendar/storyboard to involve customers more deeply in their brand stories.
There are no special pre-requisites other than an understanding of social media engagement and strategy. The workshop is designed for intermediate to advanced level practitioners, but beginners would find it useful as well.
What to Bring:
Instructors will provide handouts, and url's where people can download the materials, but it would be helpful for people to bring a pen/pencil, and a device that they can take notes with.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

avatar for Carri Bugbee

Carri Bugbee

PrincipalBig Deal PR IncCarri Bugbee is an internationally known expert in social media marketing and social TV. She speaks at many conferences and events, writes about Social TV and entertainment for The Social Media Monthly, she’s a contributing author for The Big Book of Social... Read More →
avatar for Mark Williams

Mark Williams

Dir, Social Strategy & Content ProgrammingLiveWorldMark is the Director of Social Strategy and Content Programming at LiveWorld. He's been developing online communities and social media campaigns and strategies for Fortune 500 brands since 1999.

Monday March 11, 2013 3:30pm - 6:00pm CDT
AT&T Conference Center, Classroom 204

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