All those latte portraits and shoe snapshots that fill up your feed? They're major game changers—in the cultural narrative realm. And as the recent acquisition of Instagram by Facebook proves, images have become the main medium in which we tell our stories. Moreover, it’s likely that visual documentation within the social sphere has not even reached its saturation point yet. Focusing on two lifestyle categories that have experienced rapid audience growth thanks to the parallel rise in category enthusiasts—from cultural foodies to personal style bloggers—the panelists will discuss emerging trends, how the medium has challenged narrative expectations, what this means for traditional image makers, as well as what the future content and commerce opportunities for these two verticals may hold—within the digital space and beyond.
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