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Sunday, March 10 • 11:00am - 12:00pm
Conscious Capitalism: Liberating the Heroic Spirit of Business

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There's a new business revolution brewing—& it’s happening where we shop. John Mackey, co-CEO & co-founder of Whole Foods Market & a pioneer of the Conscious Capitalism movement, will go over points from his new book & discuss what makes free-enterprise capitalism what it has been: the most powerful creative system of social cooperation & human progress ever conceived. He argues that now is the time to demonstrate to a skeptical world the truth, beauty, goodness & heroism of capitalism, rather than continuing to harp on the tired maxims of self-interest and profit maximization.This new narrative is a bold new blueprint for capitalism where business is grounded in ethical consciousness. Mackey will share how Whole Foods Market’s higher purpose is constantly evolving for the good of the business and for society as a whole, & how operating this way can create positive impacts for all stakeholders.
View official listing on sxsw.com


Sunday March 10, 2013 11:00am - 12:00pm
Austin Convention Center, Ballroom D 500 E Cesar Chavez St

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