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Sunday, March 10 • 3:30pm - 4:30pm
Can Ad Agencies & Brands Humanize Technology?

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Without question, emerging technologies such as Twitter and Foursquare provide new modes of utility to users…but can these technology-focused platforms be leveraged as the perfect canvas for creativity? Can these engineering-driven products be reframed to showcase the type of creativity that stirs emotions and strikes a deep human chord? Increasingly, the most daring ad agency creatives (along with their brand clients) are betting that the answer is a resounding “yes.” The rising challenge for today’s ad industry (and the brands that hire them) is to imbue digital solutions with the same emotion-driving potency – the same humanity – that a hilarious or tear-jerking, award-winning TV campaign has. But how do ad agency creatives approach this challenge? What do startups think about this outside approach to their native platforms and APIs? And do brands like Mars and GE really think tech platforms can drive emotion, and sales, like broadcast TV can? Come find out.
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Simon Acton-Bond

Chief Mktg OfficerBBDO
avatar for Adam Bain

Adam Bain

Pres, Global RevenueTwitterAdam oversees Twitter’s worldwide monetization efforts and the rollout of its advertising platform. Prior to joining Twitter in 2010, he served as President of the Fox Audience Network (FAN), a role in which he oversaw a division that includes one of the... Read More →

Gregg Heard

VP Brand Identity & DesignAT&T
avatar for Debra Sandler

Debra Sandler

Pres, Mars ChocolateMars IncDebra A. Sandler is President, Mars Chocolate, North America. Prior to this recent appointment (April 2, 2012), Debra was Chief Consumer Officer of Mars Chocolate, North America, a role she has held since joining Mars in November 2009. Debra’s responsibilities... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Four Seasons, San Jacinto Ballroom

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