Hundreds, maybe up to a thousand, new domain endings will soon join the ones we’re accustomed to like .com, .net and .org. Last summer we learned which companies were seeking which new extensions as this massive change continues inching closer to reality through a process that’s being developed and altered “on the fly” by ICANN, the Internet’s governing body. With nearly 2,000 applications, the most sought-after endings include .app, .home, .art, and .shop. Which are relevant for you? How is the battle playing out between Google (100+ applications) and Amazon (75)? When we find out who gains control of each new extension, what are the implications?
With ICANN announcing new developments every week, this presentation will dissect the latest news to help you better manage your online presence. Learn how to adjust your domain strategy based these developments and how working with new Top Level Domains (TLDs) will be different from registering domains in the past.
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