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Saturday, March 9 • 11:00am - 12:00pm
Professions Go Social

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In 2010, Mark Zuckerberg said: “There is going to be an opportunity over the next five years or so to pick any industry and rethink it in a social way.” His prediction has come true.
New profession-based social networks have emerged that extend B2B social networking beyond LinkedIn. These vertical social networks combine online communities and business software to help everyone from accountants and IT professionals to doctors and engineers rethink the 9-to-5 workday.
Hear how these professional social networks are transforming the way people do their jobs and how B2B marketers can leverage these communities to reach and engage with potential customers. Attendees will also learn about the innovative business models industry social networks are using and how such models can be applied to other industries.
Sponsored by Spiceworks.
View official listing on sxsw.com

avatar for Calen Holbrooks

Calen Holbrooks

Customer Mktg MgrMicrosoftCalen Holbrooks is a Audience Marketing Manager at Microsoft focused on helping SMB organizations understand how to better leverage Microsoft products and services.
avatar for Rebecca Lieb

Rebecca Lieb

Analyst, Digital Advertising/MediaAltimeter GroupRebecca Lieb is an analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.
avatar for Kirk Simpson

Kirk Simpson

CEO & Co-FounderWaveKirk started Wave Accounting after 13 years in digital media. Kirk has headed up business development, advertising sales and has built tech teams for some of Canada’s largest media brands, corporations and financial institutions. Wave is his third start-up.

Saturday March 9, 2013 11:00am - 12:00pm CST
Courtyard Marriott, Rio Grande Ballroom

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