In 2010, Mark Zuckerberg said: “There is going to be an opportunity over the next five years or so to pick any industry and rethink it in a social way.” His prediction has come true.
New profession-based social networks have emerged that extend B2B social networking beyond LinkedIn. These vertical social networks combine online communities and business software to help everyone from accountants and IT professionals to doctors and engineers rethink the 9-to-5 workday.
Hear how these professional social networks are transforming the way people do their jobs and how B2B marketers can leverage these communities to reach and engage with potential customers. Attendees will also learn about the innovative business models industry social networks are using and how such models can be applied to other industries.
Sponsored by Spiceworks.
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official listing on sxsw.com
