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Saturday, March 16 • 12:30pm - 1:30pm
Guess What? Your Press Release Sucks!

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Press releases and bios are the foundation stones of any publicity campaign. These materials are often the first information writers, editors and other content producers encounter on an artist and their decision to want to learn more, hear music and so on usually hinges on the impact they make. Good press materials, properly distributed are almost a campaign in themselves and can be a great help for artists doing their own press for budgetary reasons. They are THE essential tool for publicity professionals.
View official listing on sxsw.com

avatar for Randy Alexander

Randy Alexander

Pres & CEORandex CommunicationsRandex Communications is marking its 17th year as a boutique Entertainment, Lifestyle, Consumer and Music publicity firm. Named a “tastemaker” by the Philadelphia Inquirer, one of “24 People to Watch” by SJ Magazine, and one of South Jersey Magazine’s... Read More →
avatar for Josh Baron

Josh Baron

EditorRelix MagazineJosh Baron is editor-in-chief of Relix magazine. Baron has been with the magazine since 2001. In addition to his duties at Relix his work has been featured in Black Book, Teen Vogue, Surfer, American Songwriter and Plenty, among others. He currently contributes... Read More →

Mary Ellen Cataneo

Independent Media Consultant

Sarah Mary Cunningham

Sr Dir of Media RelThe Chamber Group
avatar for Jim Fusilli

Jim Fusilli

Rock & Pop CriticThe Wall Street JournalJim Fusilli is the rock & pop critic of The Wall Street Journal

Mike Greenhaus

Exec Editor/VPRelixMike is the Executive Editor of Relix magazine. In addition to his print magazine responsibilities, he oversees the daily newswire for Relix.com and magazine’s sister site Jambands.com. Mike is the Vice President of the Relix Media Group, the parent company of... Read More →
avatar for Howard Wuelfing

Howard Wuelfing

OwnerHowlin' Wuelf Media IncHoward Wuelfing is the owner of Howlin' Wuelf Media which he founded in 2002 after having been a part of the Publicity team at Columbia Records for some 12 years, that following 4 years at JEM Records.

Saturday March 16, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 11AB

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