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Saturday, March 9 • 12:30pm - 1:30pm
Armed Response: Producing Action for the Web

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Armed Response is an action series about a SWAT team battling a Mexican cartel at the Port of Long Beach. The series is told from the POV of helmet and security cameras. The idea is to combine a video game aesthetic with the amateur news genre popularized by Wikileaks or the Thai/Japanese tsunamis, to create a new take on found footage genre and a more authentic and lower cost way of producing action for the web.
This panel will include director Justin Lutsky, writer Matt Michnovetz (24), and execs from SXM and Break Media to discuss producing action on low budgets, capturing the young male audience and combining popular genres unique to the internet such as citizen journalism, combat footage and first person shooter machinima. Armed Response was produced by SXM in October 2012, it will be released by Break Media in 2013 but not before SXSW so this panel will be an exclusive opportunity to debut/announce the series and show clips from the series itself.
View official listing on sxsw.com

avatar for Thomas Bannister

Thomas Bannister

CEOSXMThomas Bannister founded SXM in 2008. He recently created Break Media's Armed Response and VEVO's upcoming series The Comment Show. Through SXM Thomas has also produced top digital series including CTRL, Fact Checkers Unit, Easy To Assemble, Matumbo Goldberg, Kitchen Jam, Diagnosis... Read More →
avatar for Matt Michnovetz

Matt Michnovetz

Writer/ProducerSXMMatt Michnovetz is currently the Head Writer for the television series, "Star Wars: The Clone Wars." He is also the writer for the forthcoming Lucasarts videogame, "Star Wars: 1313." Previously, he was a Writer and Story Editor for the Emmy-winning series "24", also... Read More →
avatar for Greg Siegel

Greg Siegel

SVP, Ent DevBreak MediaGreg Siegel is SVP Entertainment Development at Break Media, where he leads the company’s entertainment partnerships, premium content production, and film & television initiatives. Greg was previously a talent agent for twelve years at the Endeavor Agency... Read More →

Saturday March 9, 2013 12:30pm - 1:30pm CST
Austin Convention Center, Austin Suite