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Monday, March 11 • 3:30pm - 4:30pm
The Life of a Trailer

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Movie trailers remain one of the most potent ways to create interest and market a new film, yet with the evolving needs of today's filmmaker, there are a myriad of iterations a film trailer can go through to target different audiences by the time a film is completed.
From attracting initial investors for funding, to marketing for film festivals, to creating buzz and building community to showcasing a compelling final product, the uses for a film trailer are endless.
Bring in a sample trailer and join leading experts as they explain the different stages of a film trailer's life, how to stand out and how to capture your intended audience at each stage.
View official listing on sxsw.com

avatar for Stephen Garrett

Stephen Garrett

OwnerJump CutStephen Garrett is the owner of Jump Cut, an advertising company based in New York which specializes in trailers for foreign, independent and documentary films. From 2002 to 2012 he jointly ran the trailer house Kinetic, which produced close to 300 trailers for films... Read More →
avatar for Evelyn Watters

Evelyn Watters

Exec DirGolden Trailer AwardsWith over seventeen years of commercial advertising experience, Evelyn Brady-Watters is one the most sought after freelance commercial producers in the United States and one of Hollywood’s brightest entrepreneurial rising stars. Evelyn’s spotless record... Read More →
avatar for Mark Woollen

Mark Woollen

Creative Diri-TrailersMark Woollen has created movie trailers for some of the most celebrated films of the last 20 years including: Schindler’s List, The Big Lebowski, Being John Malkovich, Traffic, The Royal Tenenbaums, Lost In Translation, Eternal Sunshine, Crash, Slumdog Millionaire... Read More →

Monday March 11, 2013 3:30pm - 4:30pm CDT
Austin Convention Center, Room 13AB

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