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Saturday, March 9 • 5:00pm - 5:15pm
Smile: People Like Your Picture More Than Words

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Friends are more likely to hit the Like Button if status updates include a photo; Tweets with pictures have a longer shelf life than those with text or links alone. Even news publishers report that the majority of page views happen in photo galleries. It's no wonder that images take up more of the web's pixels than they did 5 years ago -- or 5 months ago.
Consumers gravitate toward image content, so here’s how publishers and advertisers can respond:
1. Get Social: Pin it, Tweet it, post it – images are the currency of social sharing.
2. Create a Journey with Associated Content: Each photo can be a portal into a rich content experience -- if you connect the dots.
3. Pivot to Merchandise: Images are a gateway to some retail therapy.
4. Advertise: With the right targeting, making money doesn't need to be lame
5. Search: Why leave? Let images help you search.
Images have evolved and there’s no turning back. New opportunities abound, proving that the image is everything.
View official listing on sxsw.com

avatar for Chas Edwards

Chas Edwards

CRO & Head of Publisher DevLuminateChas Edwards joined Luminate in 2010 as chief revenue officer and head of publisher development. Before Luminate, Chas served as publisher and chief revenue officer at Digg, the site that allows readers to organize content from across the web by... Read More →

Saturday March 9, 2013 5:00pm - 5:15pm CST
Hilton Austin Downtown, Room 616AB

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