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Friday, March 15 • 2:00pm - 3:00pm
Building an Optimal Partnership Between Brands & Bands

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In the ever-evolving music landscape, brand/band partnerships have become more important for all members of the value-chain. Find out what constitutes a successful partnership and the recommended best practices for ideal procurement and execution, while conveying the unique perspective of each participating party.
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avatar for Afdhel Aziz

Afdhel Aziz

Brand Dir, ABSOLUT VodkaPernod Ricard USAAs Brand Director, ABSOLUT Vodka, Afdhel Aziz leads communication and sponsorships for the USA. Absolut's recent music initiatives include the groundbreaking partnership with Swedish House Mafia around the 'Greyhound' single and music video... Read More →
avatar for Brad Haugen

Brad Haugen

Chief Mktg OfficerScooter Braun ProjectsAs Chief Marketing Officer of SB Projects, Brad Haugen leads the marketing and digital strategy for all artists including Justin Bieber, The Wanted, Carly Rae Jepsen, PSY, Cody Simpson, Tori Kelly and Asher Roth. Haugen’s duties include overseeing... Read More →

Scott McCune

VP Global Partnership & Experiential MktgThe Coca-Cola Company
avatar for Daniel Sena

Daniel Sena

VP of Partnership MktgUniversal Music GroupA 14 year veteran of the music industry, Daniel currently serves as the Vice President of Partnership Marketing for Universal Music Group. In this role Daniel works with brands and agencies to develop strategic marketing partnerships, integrating... Read More →

Friday March 15, 2013 2:00pm - 3:00pm CDT
Austin Convention Center, Room 17B

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