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Sunday, March 10 • 3:30pm - 4:30pm
Physical & Digital Collide: Retail Rewired

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Today's retail space has an expiration date, and it's up to digital marketing experts as well as retail space planners to help brands prepare for the future. We call it retail rewired. Time-tested concepts such as cash wraps, fitting rooms, product display and kiosks need to be more than redesigned...they need to blow up. The reason? Digital is affecting every point of the consumer decision journey. The store of the future needs to provide elite customer service in a new way. In this session we bring together a digital marketing innovator with experience working with the world's biggest brands and a seasoned retail architect to discuss how digital and physical are colliding to change the consumer in-store experience. We'll discuss how it's essential for the two disciplines to work together to guarantee success for brands. Sponsored by Resource Interactive.
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avatar for Barry Bourbon

Barry Bourbon

PrincipalGenslerBarry Bourbon’s architectural and organizational management skills have made him into a global leader in retail design. Barry blends his talents for developing motivated multi-discipline teams with a commitment to design excellence. Whether a project is multi-location... Read More →
avatar for Dan Shust

Dan Shust

VP of InnovationResourceAs the VP of Innovation at Resource and leader of the company's ResourceLAB, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His unique blend of creative, business and technical experience makes him... Read More →

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

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