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Monday, March 11 • 12:30pm - 1:30pm
Miku: The Open-Source Girl Who Conquered the World

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Five years. A dozen social media platforms. Hundreds of producers and artists. Thousands of songs and videos. Millions of fans and billions of views. This is the ecosystem that gave rise to Hatsune Miku, the global singing idol that started as a voice synthesizing software in Japan and evolved into a peer-production phenomenon. This panel will critically examine Miku’s open-source culture to see how social media, networked creativity, and massive collaboration produced one of the most complex music franchises in the world.
We will investigate Miku’s networked social media community; how Crypton Future Media reacted to massive peer production; interviews with musical and media producers; bypassing copyright to architect a free media ecosystem while fostering support for artists; successes and challenges from collaborating with a handful of companies alongside thousands of individuals; and the plans behind producing numerous international sold-out concerts with a holographic singer.
View official listing on sxsw.com

Speakers
avatar for Hiroyuki Itoh

Hiroyuki Itoh

CEOCrypton Future MediaCrypton Future Media, Inc. (HQ: Sapporo, Hokkaido; CEO: Hiroyuki Itoh) has been handling software sound source since 1995, and is the developer of Character Vocal Series 01: Hatsune Miku, which was released in 2007.
avatar for Tara Knight

Tara Knight

Professor, Digital ArtistUniversity of California San DiegoTara Knight is a filmmaker, animator, and projection designer for theater and dance. She is currently directing Mikumentary, a series of short documentary films about the worldwide Hatsune Miku phenomenon.
avatar for Kanae Muraki

Kanae Muraki

US/EU MktgCrypton Future Meida IncKanae Muraki Director of Global Development at Crypton Future Media, Inc. While in school, she joined Crypton and developed several social music web services. Currently, she is in charge of US/EU development of Hatsune Miku, and also working with... Read More →


Monday March 11, 2013 12:30pm - 1:30pm
Hyatt Regency Austin, Texas Ballroom 5-7 208 Barton Springs Rd

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