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Tuesday, March 12 • 11:00am - 12:00pm
Who Owns Your Fans? Not You!

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You’re a big, well-known entertainment brand with tons of Facebook fans and Twitter followers. Great—now what? Success for entertainment brands can be driven heavily by social media. However, social media networks are driving conversations for brands mostly without brand control. Facebook owns the brand's fans, and the brand merely rents access to their fans via Facebook. Whether it’s fans discussing a TV show, an actor, a movie, or even a commercial, brands don’t have direct control of the fans and their conversations.
This session explores the concept of brands and fan ownership. Can fans be “owned?” Speakers will provide insight on how brands can gain control and influence the conversation without turning off fans. The session will show how to organize a plan that’s designed to engage fans and followers and turn them into brand ambassadors. Attendees will learn incentivizing and content creation techniques that help ambassadors amplify brand messaging.
Sponsored by Dynamic Signal.
View official listing on sxsw.com

avatar for Jon Peters

Jon Peters

Social Media MgrAMDJon Peters is an influential thought leader on social strategy, digital marketing, and influencer engagement strategies. Jon has presented in Europe and America on the topic of social trends, engagement and advocacy. He is a recognized contributor to the SocialMedia.org... Read More →
avatar for Mike Vorhaus

Mike Vorhaus

PresMagid AdvisorsMike Vorhaus founded Magid's Internet practice in 1995 and Gaming practice in 2001. He consults a number of major traditional media companies, as well as a number of leading Internet and gaming companies. Mr. Vorhaus has consulted on a number of film projects such... Read More →

Tuesday March 12, 2013 11:00am - 12:00pm CDT
Sheraton Austin, Capitol EFGH

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