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It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>


Saturday, March 9 • 12:30pm - 1:30pm
Digital A-Z for B2B

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At last year's SXSW, a starved crowd of B2B marketers shuffled into a standing-room-only session track to hear more about this often-neglected topic. Meanwhile, the volume of B2B transactions is 20 times higher than B2C – the B2B industry is worth more than $400 billion.
How drastically does the marketing world change when you’re selling to another business? Contrary to the Supreme Court decision, businesses aren’t anything like people. But marketing must reach out to role-based B2B tribes. What are the most civilized moves you can make?
In this topic session, you’ll learn everything from 101 marketing basics to how much of your budget to protect for unpredicted innovations. Learn how web analytics and optimization testing can help determine what advertising, content, promotions and strategies are right for your business model.
View official listing on sxsw.com

Speakers
avatar for Maura Ginty

Maura Ginty

Sr Dir of MktgGeographic Expeditions
LV

Lauren Vaccarello

Sr DirSalesforce.com


Saturday March 9, 2013 12:30pm - 1:30pm
Four Seasons, Four Seasons Ballroom 98 San Jacinto Blvd

Attendees (0)