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Sunday, March 10 • 3:30pm - 4:30pm
How Will Art, Copy & Code Re-imagine Advertising?

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In the 1960's, advertising went through a creative revolution that changed how brand stories were told.
Today, it's happening again. We're in the midst of a second creative revolution, this time driven by art, copy and code. A brand’s story is no longer just an ad, or a book, or a film; it can be just about anything, and live anywhere. From product design, to packaging, to advertising and beyond, everything tells a story about a brand. And these stories are living, evolving, fluid entities that we can interact with at all touchpoints - across mediums and devices, ads and apps, in both physical and digital worlds.
What do these new kinds of stories look like? We partnered with a few iconic brands and visionary creatives to find out. In this session, we’ll present experiments in ads, apps, social and mobile and that are reimagining advertising’s future.
Sponsored by Google.
View official listing on sxsw.com

Speakers
avatar for Winston Binch

Winston Binch

CDODeutsch AdvertisingWinston Binch is Partner/Chief Digital Officer at Deutsch LA, where he’s responsible for agency-wide digital strategy and vision, operations, and business and invention development. He works on brands such as Volkswagen, Target, Sony PlayStation, Diamond Foods... Read More →
avatar for Aman Govil

Aman Govil

Mktg MgrGoogleAman is a marketing manager who leads the Art, Copy & Code incubator at Google, responsible for creative projects with brands and agencies. The projects explore how established and emerging digital platforms can be used to build brands in a connected world. Aman is passionate... Read More →
avatar for Ben Malbon

Ben Malbon

Dir Creative PartnershipsGoogleBen leads the Creative Partnerships team at Google, a group whose goal is to invent the future of marketing through partnerships with forward-thinking brands and agencies, and by embracing new approaches to how digital creative gets made. Ben was formerly... Read More →
KM

Kevin Mayer

VP MarketingVolkswagen


Sunday March 10, 2013 3:30pm - 4:30pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

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