Selling music to young women has followed the same patterns since The Beatles -- isn't it time for that to change? Teenage girls know what they like and why they like it, and their reasons might surprise you if your first thoughts run to boys, clothes, and makeup. Women and the teen girls they were know the power of their affections when it comes to entertainment, the internet, and the attention economy -- and yet they're primarily focused on making new friends and telling each other stories. Explore the why and how fandoms develop over bands and brands and how that can work for and against platforms, products, and people.
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