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Wednesday, March 13 • 2:00pm - 3:00pm
Girls and Tech: Why Young Women Rule in Music

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Selling music to young women has followed the same patterns since The Beatles -- isn't it time for that to change? Teenage girls know what they like and why they like it, and their reasons might surprise you if your first thoughts run to boys, clothes, and makeup. Women and the teen girls they were know the power of their affections when it comes to entertainment, the internet, and the attention economy -- and yet they're primarily focused on making new friends and telling each other stories. Explore the why and how fandoms develop over bands and brands and how that can work for and against platforms, products, and people.
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Speakers
avatar for Lindsay Gabler

Lindsay Gabler

Social Media SpecialistThe Recording AcademyLindsay loves boy bands and isn't afraid to admit it. She previously worked at Universal Music Group in digital marketing and eventually social media. In March 2011, Lindsay was named to Billboard’s Twitter 140; Music-Industry Characters... Read More →
avatar for Shana Krochmal

Shana Krochmal

Contributing EdOut MagazineShana Naomi Krochmal is a writer, producer and shameless enthusiast who creates and develops editorial, interactive and social content. She's been working in media since she was 17—(more than) half a lifetime ago—but still loves to use the internet like... Read More →
avatar for Danielle Strle

Danielle Strle

Dir of ProdTumblr
avatar for Rae Votta

Rae Votta

ConsultantRae Votta is obsessed with obsession. She has her Masters in the linguistics of fan communities from the University of Georgia and has applied that degree to her work in the digital and entertainment industries. She has managed some combination of social media, blogging... Read More →
avatar for Megan Westerby

Megan Westerby

Vice President of Marketing at Collective Digital StudioThe CollectiveMegan Westerby, Vice President of Marketing for the Collective Digital Studio, is an expert in social media strategy, online branding, marketing and new media storytelling. As Social Media Senior Coordinator at... Read More →


Wednesday March 13, 2013 2:00pm - 3:00pm
Austin Convention Center, Room 17A 500 E Cesar Chavez St

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