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Sunday, March 10 • 3:30pm - 4:30pm
Big Data Democracy: The Rise of Analytics

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You've all heard about the role of "big data" in this year's race to the White House. From Nate Silver's models to Obama's project Narwhal, the 2012 Presidential election abandoned intuition in favor of analytics - deep insights into constituent behavior that enabled the most accurate targeting and modeling yet.
In this panel, top political and technological minds will discuss how mining and analyzing "big data" helps predict - extremely accurately - the behaviors of constituents and the electorate. Who votes, who needs to vote, for which candidate, why? What makes people tick – and more importantly, what makes them act? Answers to these pivotal questions almost always lie in the data.
Our panel will focus on new trends in political data analysis. It will also look ahead, predicting how data will continue to influence the political landscape.
Sponsored by Hill + Knowlton Strategies.
View official listing on sxsw.com

avatar for Andrew Bleeker

Andrew Bleeker

Global Digital LeadHill+Knowlton StrategiesAndrew Bleeker is a leading voice in the field of digital marketing and communications. Andrew is perhaps best known for founding Bully Pulpit Interactive, a leading interactive agency. In this capacity, he provides online marketing strategy... Read More →
avatar for Mark McKinnon

Mark McKinnon

Global Vice ChairmanHill and Knowlton Strategies LLC DBA Hill+Knowlton Strategies

Zac Moffatt

Digital DirectorMitt Romney For President

Tom Serres

Digital StrategistPiryx Inc

Sunday March 10, 2013 3:30pm - 4:30pm CDT
Wanderlust, Wanderlust

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