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Thursday, March 14 • 5:00pm - 6:00pm
Opportunities Beyond Licensing

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What role does music play in a successful advertising campaign? What opportunities are there for artists beyond the licensing of their existing tracks? Industry insiders discuss how music in advertising impacts both the artist and the brand and what elements in music lead to a winning branding campaign. Learn the difference between effective and ineffective music branding, customizing original songs for brands, and how the right music can translate to increased awareness and sales for both the artist and the brand.
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avatar for Chris Farren

Chris Farren

Pres/OwnerCombustion Music2x Grammy nominated producer 10x publisher of Grammy Song of the Year nominees 11x ASCAP award winning songwriter CMA award winning producer
avatar for Tom O'Keefe

Tom O'Keefe

North American Creative DirDraftFCBIf ever an ad man was a frustrated musician, it’s Tom O’Keefe. He’s brought his great knowledge love for music to much of his most famous work - including Amazon.com’s “Singing Sweatermen”, Schweppes “New British Pop”, Coors Light’s... Read More →
avatar for Roger Wojahn

Roger Wojahn

Co-Owner & Co-Creative DirWojahn Bros MusicRoger Wojahn is the Co-Owner and Co-Creative Director at Wojahn Bros Music in Santa Monica, California. He started his advertising career working alongside some of the industry’s most influential executives at agencies Ogilvy & Mather and... Read More →

Thursday March 14, 2013 5:00pm - 6:00pm CDT
Austin Convention Center, Room 17B

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