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Monday, March 11 • 5:00pm - 6:00pm
Sparking Social Change with Content Integration

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Can a spoonful of sugar really help the medicine go down? How successful is issue-based “product placement” at motivating consumers to think differently about a social issue or inspire change? In this panel, senior level executives will provide a thought-provoking discussion about how to spark social action through programming, advertising and popular culture.
Come hear how the Kaiser Family Foundation successfully embedded health messages in partnership with Grey’s Anatomy and how Participant Media uses films like Contagion and An Inconvenient Truth to raise the national dialogue about issues, inspire people to take action and offer specific tools to do so. Attendees will get a behind-the-scenes glimpse from Hollywood, Health & Society on how storyline and programming decisions get made and how you can get your messages included. Best of all, leave with a foolproof way to rationalize enjoying the pop culture you love.
View official listing on sxsw.com

Speakers
SD

Sandra De Castro Buffington

DirHollywood Health & Society
avatar for Anastasia Goodstein

Anastasia Goodstein

VP DigitalThe Ad CouncilAnastasia serves as Vice President of the Advertising Council’s Digital group where she manages the team in charge of digital and social strategy for all Ad Council campaigns as well as AdCouncil.org. Prior to joining the Ad Council, she lead the product... Read More →
avatar for Lindsay Guetschow

Lindsay Guetschow

Sr Dir, Mktg & Strategic AlliancesParticipant Media LLCLindsay Guetschow is Participant Media's Senior Director, Marketing & Strategic Alliances, where she is responsible for outreach efforts to extend the reach and impact of cause marketing, social action and digital campaigns. Prior... Read More →
avatar for Vicky Rideout

Vicky Rideout

CEOVJR Consulting


Monday March 11, 2013 5:00pm - 6:00pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

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