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Monday, March 11 • 3:30pm - 3:45pm
5 Questions About Persuasion Profiling

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Wouldn't you want to know how to adjust your (online) presence in a way that you increase the chance of conversion for each user individually? Persuasion profiles are collections of estimates of the effect of persuasion principles for each individual user. After Eli Pariser wrote an essay in WIRED about the scientific work Maurits Kaptein & Dean Eckles did at Stanford, persuasion profiling has been on everybody lips. The Science Rockstars team (the company Maurits Kaptein started with Arjan Haring) will come to SxSW to share their experiences of the last year with implementing persuasion profiling for the first time "in the wild" in large scale ecommerce settings.
View official listing on sxsw.com

avatar for Jay De Groot

Jay De Groot

CEO & Co-founderScience RockstarsMy main passion is pushing the boundaries between innovation and online business. Since 1994 Jay has always been introducing things that where new to the online industry. ORDB (1994), Push Pull technology (1995), Digital Music Distribution (1997... Read More →
avatar for Arjan Haring

Arjan Haring

CofounderScience RockstarsHis main interest is the practice and theory of behavior change. This brings him in fields such as social psychology, user experience design and even machine learning. His passion in bridging together different scientific fields led him to co-create PersuasionAPI... Read More →

Monday March 11, 2013 3:30pm - 3:45pm
Hilton Austin Downtown, Room 615AB 500 E 4th St

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