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Saturday, March 9 • 3:30pm - 4:30pm
Contagious Content: Making Healthy Behavior Stick

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Health today is everyone’s business. Industries, companies and individuals are shifting their perception of health from something to fix to something to encourage. Digital storytelling and content are uniquely positioned to foster well-being in the near-term and impact the long-view of human sustainability across genders, races and socioeconomic classes. Sponsored by Edelman
Edelman’s proprietary research shows that social interaction is key to spreading good health, but many with the highest potential to positively influence others are avoiding them instead. Interactive industries have an opportunity and responsibility to reinforce the healthy lifestyle choices of others. Because the truth is: business leaders are setting health policy in the digital sphere whether they are conscious of it or not. This panel will explore the research and anecdotes of how digital content can transform health, change attitudes and behaviors and turn knowledge into action through compelling storytelling across mediums.
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Speakers
avatar for Susie Ellis

Susie Ellis

Pres, SpaFinder Wellness; Chairman & CEO, Global Spa & Wellness SummitSpaFinder WellnessAs president of SpaFinder® Wellness, Inc., Susie Ellis is recognized as a leading global authority on spa and wellness. Susie is also chairman and CEO of the Global Spa & Wellness Summit. Author... Read More →
avatar for Christie Hefner

Christie Hefner

Exec ChairmanCanyon Ranch EnterprisesChristie Hefner serves as Executive Chairman of Canyon Ranch Enterprises, a new company leveraging the brand and knowledge of Canyon Ranch via media and business partnerships. A new content site launched in November under the Your Health section... Read More →
QD

Quincy Delight Jones III

FounderFeel Rich Inc
avatar for Jennifer Pfahler

Jennifer Pfahler

EVPEdelman Wellness 360Jennifer Pfahler is a consumer health, wellness and lifestyle specialist and has worked with leading national brands and public health organizations for over 20 years. She actively represents leading health, food/nutrition and consumer product companies including... Read More →


Saturday March 9, 2013 3:30pm - 4:30pm
Sheraton Austin, Creekside 701 E 11th St

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