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Saturday, March 9 • 5:00pm - 6:00pm
What's So Funny About Innovation?

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Anything compelling has to have a human element to it, but humans are inherently complex, and therefore unpredictable. The most successful innovations often seem counter-intuitive when they are introduced, but that's what can make them so valuable. So, if logic so often fails, how do you innovate and create brands, products, and services that people will connect with, care about, and value?
In this talk, we take a cue from stand-up comedians: like brands, they have to consistently deliver fresh, innovative thinking that their audiences relate with. What lessons can designers and brands learn from the deliberately counter-intuitive comedy industry? Join Paul Valerio, Principal at experience design firm, Method, and Baratunde Thurston, comedian and best-selling author, for a Q&A on comedy and how it can be used for brand, product, and service innovation.
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avatar for Baratunde Thurston

Baratunde Thurston

Co-Founder & CEOCultivated WitBaratunde is the co-founder of Cultivated Wit. He's also a comedian, author and former director of digital for The Onion. His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling... Read More →
avatar for Paul Valerio

Paul Valerio

PrincipalMethodPaul Valerio leads Method’s customer insights team in San Francisco, combining research and branding strategy disciplines to guide the creative process for Method’s clients. He has lead projects for clients within the cable and Internet TV, Financial Services, and... Read More →

Saturday March 9, 2013 5:00pm - 6:00pm CST
Austin Convention Center, Ballroom A

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