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Saturday, March 9 • 11:00am - 12:00pm
Innovating Philanthropy:Panera’s Social Experiment

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Panera Bread visionary Ron Shaich has spent his career trying to change the way America eats by focusing on choice and an affordable, high quality experience. Since its founding, Panera has grown to over 1,600 bakery-cafes around the country, including its new, innovative Panera Cares Community Cafes – non-profit cafes to address food insecurity.
Ron’s vision was to launch a “pay-what-you-can” cafe and see whether the community would support it. If the experiment succeeded, the Panera Bread Foundation would have a platform to leverage all of Panera’s expertise and resources to fight food insecurity at scale.
Ron will share his passion for expanding the Panera Cares Community Cafe concept to make a difference in the world and discuss how Panera is engaging offline communities, as well as social media and word-of-mouth, to fight food insecurity and ignite a social movement. As the concept continues to prove its value, it might be the best choice he’s ever made.
View official listing on sxsw.com

Speakers
avatar for Ron Shaich

Ron Shaich

Founder, Chairman, Co-CEOPanera BreadThirty years ago, Ron Shaich set out to change the world by changing the way America eats. By founding not one, but two successful restaurant concepts (Au Bon Pain and Panera Bread), Shaich shook up the industry by offering an antithesis to fast... Read More →


Saturday March 9, 2013 11:00am - 12:00pm
Austin Convention Center, Room 6AB 500 E Cesar Chavez St

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