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Sunday, March 10 • 12:30pm - 1:30pm
Slap My Words Up: Language in the Digital World

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If technology is a pimp, our language is its favorite bitch. The tricks that our words are asked to turn on the streets of social media and online publishing are lauded in our dictionaries and style guides. Googling and unfriending are verbs, no one knows what to do with a semicolon, and maybe it doesn’t matter. Soon we’ll be talking to our computers instead of typing on them. Will we have to speak our punctuation question mark Or will we do without? Regardless of where we’re headed, many readers still think less of you and your brand when they think they see an error. This is especially true in campaign messaging but perhaps less so in off-the-cuff, character-restricted social media bursts. The members of this panel think about this every day and are paid to care because we write for brands who do (most of the time). But some of us are left wondering if this pimp is on to something. Like Anne Trubek said in Wired, maybe its thyme to let luce. The Johns—readers—like what they see.
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Speakers
avatar for Sean Carton

Sean Carton

Dir for Digital Communication Commerce & CultureUniversity of BaltimoreSean Carton is the Director of the Center for Digital Communication, Commerce, and Culture at the University of Baltimore. He also teaches in the School of Communication Design and the Merrick School of Business... Read More →
avatar for Kristina Eastham

Kristina Eastham

Digital StrategistDigitaria InteractiveKristina Eastham joined Digitaria's growing digital strategy team after two and a half years as a digital practitioner for the agency's own brand. Her rapid rise in corporate communications reflects her success strategically managing the agency's... Read More →
avatar for Gail Marie

Gail Marie

EditorMcKinneyI’ve worked as an editor since 2004, now in advertising. For a few years before that I tried to teach college students how to avoid the passive voice and get their verbs to agree with their subjects. And I spent the late ‘90s reading and writing a lot to earn a master’s... Read More →
avatar for Neal Ungerleider

Neal Ungerleider

ReporterFast CompanyReporter on future technology and international innovation for Fast Company.


Sunday March 10, 2013 12:30pm - 1:30pm
Omni Downtown, Lone Star 700 San Jacinto

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