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Sunday, March 10 • 3:30pm - 4:30pm
Can't Buy Me Like

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In 2009, Bob Garfield published The Chaos Scenario and the world of media and marketing shit themselves. The book presented an apocalyptic vision of the steady collapse of mass media and mass marketing, which was scary enough. But then he went on to demonstrate the digital world to be woefully unable to achieve the advertising/publishing symbiosis – or the scale – to fill in the yawning gap. It’s all about supply and demand, ad avoidance and vanishing reach.
But now here comes Bob’s successor book, suggesting a way out of chaos. Co-written with digital-marketing pioneer Doug Levy, Can't Buy Me Like is a manifesto, a primer and damn near a spiritual wake-up call for doing business in the dawning Relationship Era. Filled with proprietary data and case histories (plus Garfield’s trademark gimlet-eyed analysis of worst practices), Can't Buy Me Like will literally launch a new discipline within marketing.
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Speakers
avatar for Bob Garfield

Bob Garfield

Bob Garfield LLCBob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His... Read More →
avatar for Doug Levy

Doug Levy

CEOMEplusYOUDoug Levy is co-author of Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, to be published by Penguin in March 2013, and founder and CEO of MEplusYOU, a leading strategic and creative agency.


Sunday March 10, 2013 3:30pm - 4:30pm
Sheraton Austin, Capitol ABCD 701 E 11th St

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