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Tuesday, March 12 • 3:30pm - 6:00pm
Advanced Social Media Monitoring

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RSVP Required - The advanced social media monitoring workshop will exist in two parts. The first half will assess the state of the social media monitoring industry from bottom to top.
Examples will be given on the holistic affects it's had on industries. These examples will come from both brand and agency representatives, with case studies of the cause and the effect behind social media monitoring initiatives.
The second half will be consumed primarily with where social media monitoring is going and what needs to happen for it to get there. This will be framed with a technical best practices presentations, where analysts walk through the creation of a high level brand report with frontline tactics and tools .
Combined, both halves will provide a outline of the past, present and future of social media monitoring. Attendees will takeaway how to keep clients happy and what must be done to remain ahead of the competition.
An understanding of basic analytics, marketing terminology, and social media platforms is helpful. We'll be sending out a survey form to attendees prior to the event, and using this as part of the workshop.
What to Bring:
The instructors will make workshop materials available online for attendees, but you should bring paper and a pen to take notes and sketch out ideas. You should also bring real-world problems we can share and brainstorm as a group.
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
View official listing on sxsw.com

avatar for Alistair Croll

Alistair Croll

FounderSolve For InterestingAlistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he co-founded web performance startup Coradiant... Read More →
avatar for Susan Etlinger

Susan Etlinger

Industry AnalystAltimeter GroupSusan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social media listening and measurement strategies that support their business objectives. Susan has a diverse background in marketing and... Read More →
avatar for Margaret Francis

Margaret Francis

VP Social ProdSalesforceMargaret Francis is the Vice President of Social Products at ExactTarget (NYSE:ET), a Salesforce.com company. She is the former VP Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and... Read More →
avatar for Blake Robinson

Blake Robinson

Dir of Prod & MktgAnnalectI'm Blake.

Tuesday March 12, 2013 3:30pm - 6:00pm
AT&T Conference Center, Classroom 106 1900 University Ave

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