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Saturday, March 16 • 12:30pm - 1:30pm
Herding Cats: New Digital Management for Artists

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In today's music management and marketing environment every single aspect of a career must be incorporated into the digital space. Digital Managers integrate innovative online experiences, unique marketing campaigns, direct-to-fan management, platform integration, content creation, tour marketing and utilization of new technologies. The new digital manager moves far beyond social media management into a complete online presence strategy with a focus on social capital and new revenue streams.
View official listing on sxsw.com

Speakers
avatar for Rynda Laurel

Rynda Laurel

CEO, Catalyst@ryndaRynda Laurel has an extensive background in the music, entertainment, brand, and online space. She has helped expand and monetize numerous careers, companies, and ventures by focusing on the core strengths of a project then generating new opportunities for discovery... Read More →
avatar for Jessica Meehan

Jessica Meehan

ConsultantJessica Meehan has worked in various industries in the digital space, including web start-ups and health care, the latter bringing her to her first SxSW three years ago. This cross-industry experience has given her the ability to convert successful business and marketing... Read More →
avatar for Mike Rosenthal

Mike Rosenthal

Label MgrParacaduteMike Rosenthal has overseen strategy and digital execution for the band OK Go since 2009. In January of 2010 he helped the band transition away from their major label and set up their own independent record label and production company, Paracadute. Mike runs Paracadute... Read More →



Saturday March 16, 2013 12:30pm - 1:30pm
Austin Convention Center, Room 17B 500 E Cesar Chavez St

Attendees (0)