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Tuesday, March 12 • 11:00am - 12:00pm
Jane Pratt: Secrets of a Publishing Renegade

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Jane Pratt, founder of Jane and Sassy magazines, reveals what went on behind the scenes as she burnt bridges, said things she shouldn’t say out loud, and built a platform for women to express themselves honestly. Now, with xoJane.com, her first online publication, Jane is once again revolutionizing the way media talks to women.
At SXSW Interactive, Jane will reveal (and later deny) truths about why the current print model doesn’t work, the myths traditional media has been feeding you, and the outrageous anecdotes from 25 years in media she only shares with her closest friends.
Standing at the helm of a group of digital properties, Jane proves you can make a success out of doing whatever you want as long as you stay committed to your vision … and are willing to go up against everyone from Si Newhouse to the Moral Majority.
View official listing on sxsw.com

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Jane Pratt

Editor In ChiefxoJaneJane Pratt, Editor-in-Chief xoJane The founder and creator of xoJane, Jane Pratt first established herself as a generational icon as the founding editor of Sassy magazine in 1987 when she was 24 years old, and later as founder and Editor-in-Chief of Jane magazine... Read More →

Tuesday March 12, 2013 11:00am - 12:00pm
Austin Convention Center, Exhibit Hall 5 500 E Cesar Chavez St

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