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Sunday, March 10 • 12:30pm - 1:30pm
Mythbusting: Engineering a Viral Video

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No matter how you do the math, there’s no ROI on a video that doesn’t get any views. So you just have to make your video go ‘viral’, right? But counting on a video to go viral effortlessly is not so different from planning your income from the returns of lottery scratch tickets. Virality on YouTube is often misunderstood and myths abound. When a video is engineered properly, it will drive views, amplify content sharing, and turn on widespread community interaction. In this nuts-and-bolts session the author of Video Marketing for Dummies, the head of marketing for the dominant global video entertainment network on YouTube, and the President of a premium global brand offer a look behind the scenes of recent video hits. Short presentations plus a discussion cover the manageable (and unmanageable) variables of the viral video equation. Critical issues discussed include content planning, digital strategy, metadata, seeding, humor, production, community, social, analytics and YouTube.
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avatar for Rob Ciampa

Rob Ciampa

VP Sales & MktgPixability IncRob Ciampa is Executive Vice President of Sales and Marketing for Pixability, a YouTube marketing and advertising company based at the acclaimed Cambridge Innovation Center. At Pixability, Rob has helped major brands, agencies, media companies, celebrities... Read More →
avatar for Bettina Hein

Bettina Hein

Founder & CEOPixability IncBettina Hein is the co-author of “Video Marketing For Dummies” (Wiley 2012). She is the Founder and CEO of Pixability (www.pixability.com). Pixability is a YouTube marketing software company that helps brands, ecommerce companies and agencies build a... Read More →
avatar for Eduardo Tobon

Eduardo Tobon

PresDiners Club InternationalEduardo Tobon is President of Diners Club International, a global payments network with acceptance in 185 countries. Mr. Tobon is also Senior Vice President of Discover and a member of the company’s Management Committee. In his current role, Mr. Tobon... Read More →

Sunday March 10, 2013 12:30pm - 1:30pm CDT
Austin Convention Center, Room 18ABCD

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