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Sunday, March 10 • 5:00pm - 6:00pm
Maps as the Emotional Connective Tissue

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Why are maps engaging, emotional? If you think about a significant moment in your life (your first day of school, your wedding day, or your first broken heart), wherever that special moment happened, digital maps can accurately connect you to not just the physical location, but to the emotion that makes that place significant to you.
In the last year, the world’s top creative agencies used the Google Maps API as part of a significant advertising campaign. Using maps as the ‘emotional connective tissue,’ a personal connection to the consumer can be created in websites, interactive campaigns, mobile apps, games, and much more. In this session, we’ll cover how it’s been done, how it can be replicated, and the future of this tool. We’ll also dive into the mechanics and outcomes of several major marketing campaign using maps.
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Speakers
avatar for Carlos Cuesta

Carlos Cuesta

Mktg, Google Maps APIGoogleOver the past 5 years, Carlos has worked with thousands of developers around the world who are using Google Maps to start a new business, share information, or just plain change the world. The recently launched site morethanamap.com is a great place to explore... Read More →
avatar for Brandon Kleinman

Brandon Kleinman

CEOWhat's GoodAs the former Strategy Director of ad agency TBWAChiatDay, Brandon developed a deep passion for creating narratives that move people to go and do things.


Sunday March 10, 2013 5:00pm - 6:00pm
Austin Convention Center, Ballroom BC 500 E Cesar Chavez St

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