It’s not 2013 anymore. Visit Sched’s 2015 Austin Guide =>

Back To Schedule
Monday, March 11 • 5:00pm - 6:00pm
Addicted to Mobile, the New Cigarette

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

In many ways, mobile is the new cigarette. Like a pack of Marlboro Reds, this powerful machine of cool fits in our pocket so it can always be activated. Just as smokers have no compunction about going up to someone with a cigarette and asking to bum a smoke, mobile users have created a sense of understanding among mobile device-clad peers. It comes from shared experience. Mobile is how we connect with each other and how we keep company with ourselves. It’s still true that a PC can do plenty of things that tablets and phones can’t, but it’s that mobile device that is always with us. Sure, it can be a crutch, yes it’s addictive – but it is also indicative of a major cultural change. Doug Grinspan of Say Media, in conversation with Jeremiah Zinn of Viacom, will explore the shrinking divide between screens (TV, desktop, tablet, mobile), noting how media consumption and commerce habits have changed.
View official listing on sxsw.com

avatar for Doug Grinspan

Doug Grinspan

Global Mobile Sales DirSAY MediaWith more than 12 years of mobile experience, Doug has held a number of roles focused on strategy and innovation. At Say Media, Doug oversees mobile sales programming in North America, the UK and Australia. Prior to joining Say Media, Doug directed... Read More →
avatar for Jeremiah Zinn

Jeremiah Zinn

EVP Digital ProdViacomJeremiah Zinn is Executive Vice President of Digital Products for Viacom Media Networks (VMN). In his role, Zinn heads up the product team that manages the company’s digital platforms, tools and services with a focus on monetization and innovation. Zinn works... Read More →

Monday March 11, 2013 5:00pm - 6:00pm CDT
Hyatt Regency Austin, Texas Ballroom 5-7

Attendees (0)